Like companies in other industries, skincare companies can cut corners to increase profits. We are going to teach you how to spot skincare companies who may not be giving you as much value for your money.
Over the counter vs. medical grade
Many manufacturers strive to appear as though they are producing a high-quality product, but often this is not the case. The most common way to achieve this illusion is to have a fancy looking label and shiny ad campaign. The truth is that it comes down to potency and quality of ingredients. You can tell this easily by checking the potency and ingredients on the back of the bottle. Manufacturers are required to list this information, so it should be readily accessible before you buy. Look at what is listed first, second, third and so on. The highest concentrations of ingredients will be listed first in a descending order.
Don’t freak out
If you see water listed as the first ingredient it’s perfectly okay. Many lotions and serums have water in them which isn’t a bad thing. The issue comes when you see the ingredients they are advertising at the bottom of the label. For instance, if you are looking for an anti-aging serum and the last ingredient on the bottle is hyaluronic acid or peptides, chances are you need another brand.
Blessing the tank
Another easy way for skincare companies to appear as if they have the same potency as a medical or pharmaceutical grade skincare lines is to add small amounts of ingredients. Within the industry, this is called “blessing the tank,” where a company can advertise whatever they want because technically it is in the mix. The key here again is potency. If they are using small amounts of the chemicals known to correct a skin issue (i.e. hyaluronic acid for anti-aging), it’s not going to give you the results you are looking for. But it does help these companies achieve their bottom line.
What can I do about it?
Research the skin care company you are interested in. Read labels. Educate yourself on what has been scientifically proven to work. Don’t buy over the counter products and instead use medical grade skin care. These companies are backed by extensive research and won’t be “blessing the tank” with small amounts of the chemicals you need to improve your skin health. If this sounds too daunting or something you don’t have enough time to do, don’t worry! That’s why we are here. Check out our website to select a customized skin care regimen that will give you the results you are seeking without the hassle of having to do all this research yourself. If you run into issues, or have questions, contact us as we are here to help (www.reflectskin.com).
To your skin education,
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